Take That Amazon! Target Adds QR Codes In Retail Stores To Help Shoppers Buy Toys On Mobile Devices

Retail giant Target is adding a new technology to its mobile initiatives?QR Codes. Target will debut QR codes in stores for the season's 20 most popular toys. You can use the Target mobile app to scan toy QR codes, and shoppers will be able to buy toys and ship them free anywhere in the U.S. from their phones. So in Target stores, each of the top 20 toys of the season will have a QR code that can be scanned to purchase the toy directly using a mobile device. The retailer says that this feature can be particularly useful when a particular toy is sold out in the store. The app would allow a purchaser to just find the item online, and allows Target to keep the sale. The feature will roll out on October 14.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/0hPwu0rwXnA/

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